The all-new Brentford Football Club website – brentfordfc.com – is now live. Brentford are part of a newly relaunched EFL Digital platform and are one of the first clubs in the country to go live. Built by Realise, the new site is fully responsive and designed with mobile use front of mind.
Brentford have played a key role in the planning and build of the site, taking an active role in the EFL’s Digital Working Group. This group – which also included representatives from Brighton and Hove Albion, Norwich City and Sheffield United – worked for more than 17 months developing the new platform and proactively contributing for the benefit of Bees fans, and others, around the world. The site will adjust to fit smart phones and tablets as well as desktops and will be a better experience for all users.
There is also a new innovative digital live streaming and content platform which will see Bees PlayedHD replaced by iFollow Brentford. Bees fans based outside the UK and Ireland can watch their team live during the regular EFL season. Those located in the UK and Ireland will have access to live audio commentary featuring Brentford commentator Mark Burridge and a range of expert summarisers, highlights packages and other exclusive content. Access to iFollow will be through our new website and via the Official App on a paid for subscription basis with fans able to subscribe online from today.
Our day of change continues as today, Tuesday 9 May, the new Brentford FC crest will start to appear at Griffin Park and elsewhere. The crest, revealed in November, will be more recognisably and iconically Brentford and was loosely based on one used from 1972-75 and the 1960s Brentford Supporters Club badge.
Inspiration was taken from the Club’s 128-year history with a modern perspective added. Over time the simple, clean bee design will become recognisable as Brentford FC. It features prominently in our new website and will be available on new Training Wear shortly with the 2017/18 kit to follow later this summer.
Mark Devlin, Brentford FC Chief Executive, said: “It is a very exciting moment for the Club to see our new crest live. It is part of the Club’s evolution. In the next few years, we will be taking huge strides with the move to a new stadium and the change of crest to a simpler, more striking image is part of that progress.
“As we said when we announced the change in November, we knew it would be an emotive subject but Brentford is a Club built on a philosophy of innovation and progress and we believe this is part of that. Myself, the Board and the senior leadership team at the Club believe we now have a crest that is simple, iconic and immediately tells the world who we are without even the need for words. That is increasingly important in the modern digital age at a time when we are striving to be a Premier League club and known all around the world.”
“The impact is evident when you look at our new website that has just gone live this morning. Full credit to the EFL for taking the time to listen to the Clubs, the change that has taken place is remarkable – securing the services of leading suppliers has given us a website to be proud of, one that is future proofed and that is mobile first. We’ve also made the decision to shift to brentfordfc.com which is primarily to reflect our growing international profile and support the international streaming opportunity we have.
“We’re very focused on improving our digital experience for supporters which is evident in the steady improvements to our social media activity and the recently launched Official App. Add the iFollow Brentford streaming service and brentfordfc.com to the mix and we really are taking great steps towards our ambition of being Premier League ready.”
Supporters using our Official App will need to head to the Play Store or App Store and update their app to take full advantage of the changes. Don't forget that the Official App is your one-stop shop for all the latest news, interviews, and highlights from Griffin Park as well as the latest scores and tables from around the country and much more.
More information on the new crest can be seen at crest.brentfordfc.com. Find further information on how to subscribe to iFollow Brentford online here.
Note: Not every game will be available for live streaming purposes via club websites - 148 of the 1,656 games per season will remain the exclusive right of the broadcast partner in each country