The new shirts are here. Finally. Brentford fans have now learned what we’ll be wearing for the forthcoming season and, in the eyes of the kit nerd, we’ve hit the jackpot. What a pair of stone cold stunners. There's a new sponsor and a goalkeeper’s shirt that catapults Daniel Bentley straight into Fyfees territory.
Whenever we launch a new kit, there's always a personal decision to be made about which shirt to go for first. Home or away? This time around, my gut reaction to that question is a clear one. Both! They really do look that good.
The home version puts me in immediate mind of the Osca produced effort from 1984/85. And that's a very good thing. Broad red and white stripes are accompanied by a black v-neck collar and matching sleeve ends.
Even the new sponsor's logo for LeoVegas (not one I'm familiar with, even from research purpose based investment), is sympathetically incorporated into the design in red and white, rather than mounted on a panel. We've the famous adidas stripes on the shoulder blades (in white) and, of course, the new crest.
Personally, I love it. Great work all round! But then we get to the away kit. What can you say? Oh, wow. That is just gorgeous. There's no other word to describe this one. Kitman Bob has pulled a thing of absolute beauty from his locker in giving Brentford our first green away shirt since the ad-hoc effort worn in 80/81.
From the strip tease published on Friday it looked as though it might be good. Further tweakery through photoshop (and a fiddle with the 'shadows' setting) really had hopes building. But to see it for real is just stunning.
We really have kept this simple but consummately stylish. The adidas side stripes were a common feature in the Premier League last season and I'm really pleased we've gone there too. Nice to see the sponsor in home trim whilst the colour of the shirt itself makes me think of Germany 'away'. I love it. Absolutely love it. Think Kevin Keegan ranting levels of love.
Then we get to the goalkeeper's kit. In my eyes I'm always expecting this to be green although that's as much a long expired byproduct of growing up watching football in the 70's. Given the away kit design then this was unlikely to happen and instead it's yellow. Very yellow. Shorts and socks to match that shirt.
Perhaps it was just being spoiled by last season's incredible red 'away' version but this may take a bit of getting used to. Then again, I've rarely bought the gk top and so as long as the team are happy with it, then so am I.
Overall, we've really hit the sartorial heights this time around. The only slight disappointment being what I gather will be a lack of long sleeved option. Then again, that seems de rigueur for adidas these days. But that's a small gripe and certainly won't stop me picking up both home and away.
As for the 'third' shirt, I understand that should one be needed then we'll revert to last season's 'away' kit. It was something we also did in 2016/17 - Newcastle away, for example. It's hard to imagine a scenario when that might be the case this time around, given our colours, but handy to know nonetheless.
Kitman Bob, Mr. Benham, Mark Devlin and the rest of the team responsible. If you are reading (you aren't) then for what it's worth, I'm a very happy man this morning.
Now, any chance of a word about 2018/19.....?
Bees fans can pre-order* their 2017/18 home, away and goalkeeper replica kits online or by calling 0208 847 2511 (option 4) now, adult shirts are priced from £42.99 and junior sizes are £32.99. We also have a range of mini-kits for the youngest Bees fans. Pre-order yours by visiting shop.brentfordfc.com now.
Pre-order your Replica Kit today and receive a free ‘We are Bees’ t-shirt. These t-shirts will be available for collection in the Club Shop from Monday 10 July. Alternatively, you can choose to have your free t-shirt posted with your Replica Kit order from Monday 17 July. If your first choice size is unavailable, you will be able to claim the nearest alternative size. Please note, free t-shirts are not available for mini kits.
* Our click and collect service is selected, pre-orders will be delivered within 72 hours of 2017/18 Replica Kit being available to buy in the Stadium Shop.