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Made of Brentford revealed

26 July 2016

Home and Goalkeeper shirts on sale from 3pm this afternoon

We are pleased to reveal our new 2016/17 Home, Away and Goalkeeper Kits, produced by Adidas and sponsored by 888sport.

Home Kit

Our new home shirt evokes memories of our first partnership with adidas in 1980 when Terry Hurlock patrolled midfield and Gary Roberts excited fans with his flair down the wing. Dean Smith’s men will now look to emulate them.

After years of under achievement in varying colours, Secretary-Manager Fred Halliday decided in 1925 that Brentford would play in red and white stripes, black shorts, and black socks. In little over ten years, The Bees were playing in the top flight of English football against Liverpool, Arsenal, and Chelsea.

Away Kit

We return to black shirts for the 2016/17 season, a colour that symbolises power and dominance in world sport, from legendary Russian goalkeeper Lev Yashin to the New Zealand international rugby union XV.

A black shirt was first used by us in 2002; the last time our away colours were used regularly in this way we reached the Play-Offs. We hope to go one better this time.

Our new 2016/17 Home Kit and Goalkeeper Kit made it's debut on Saturday during our friendly match against Kaiserslautern and now it is going on sale to fans online, over the phone, and in our Stadium Store on Braemar Road from 3pm this afternoon, Tuesday 26 July. Our new Away shirt is already available in store and online.

Bees fans are able to pre-order* their 2016/17 Home, Away and Goalkeeper Replica Kits online or on the phone now, adult shirts are priced from £42.99 and junior sizes are £32.99. We also have a range of mini-kits for the youngest Bees fans. Pre-order yours by visiting now.

* Our click and collect service is selected, pre-orders will be delivered within 72 hours of 2016/17 Replica Kit being available to buy in the Stadium Shop.

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