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888sport Kicks Off to Unprecedented Start as Lead sponsor

2 August 2016

Gives Brentford Fans Free Travel to Away Games

Brentford fans will be able to travel to selected away games for free thanks to new lead sponsor 888sport. This is the first announcement from the online betting company who will be rolling out a series of activities as part of the “888sport Fans First Campaign.”

888sport will supply free travel to all midweek league fixtures prior to Christmas in a bid to help the team in their quest for promotion to the Premier League.

To watch every away league fixture this season Brentford fans will travel over 3200 miles at an average of 142 miles per game.

Bees fans’ favourite, Harlee Dean, said; “We have some big games on the road before Christmas and to know more Bees fans will be joining us is a big boost to the team.

“In tight games, our fans and their vocal support can really make a difference."

Billy Grant, spokesperson from Brentford fan website Beesotted, said; “This is a great initiative from a sponsor that has clearly listened to the fans and understands the challenges we face watching our beloved Brentford away from home.”

Itai Pazner, Senior Vice President and Head of B2C at 888 Holdings, added; “We are very excited to be kicking off our EFL Championship campaign with what we believe is London’s most prestigious club in the competition.

“We believe that the EFL Championship has retained the essence of true football and understand that fans are the heartbeat of every club, so we really want to help them with things that will make a significant difference to their relationship with their team.”

“We know how difficult it can be for fans to make the long journeys to away games in midweek, particularly when fixtures are changed with little notice and there are no return trains home.

“We are hoping that the free coaches will help get more fans travelling to and from the games and give the teams a real boost on the pitch.”

The free travel will include trips to Aston Villa, Derby County and Bristol City.

As part of the “888sport Fans First” Campaign, the company also plan to offer the best odds in the market to fans from our sponsored clubs and as part of the sponsorship, Bees fans will also get the opportunity to take up the Goals Means More promotion on and get a free £5 bet every time their team scores a goal.

To kick-off the “888sport Fans First” Campaign, 888sport is releasing a video showcasing the clubs unsung hero, Bob Oteng, the First Team Kitman. The video includes never-before-seen footage celebrating Bob’s hard work and gives fans a deeper insight into the realities of Championship life.

Watch the video here.

For more information go to

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