New kits to bear Matchbook.com logo
Brentford FC is delighted to announce a sponsorship deal with global sports betting exchange Matchbook.com, to become the Official Shirt Partner for the 2015/2016 season.
As part of the deal – announced today, Thursday 9 July – Brentford’s home and away shirts will feature exclusive Matchbook.com branding on the front for the upcoming campaign.
This represents a development in the relationship between Matchbook.com whose logo has already graced the back of the Brentford jersey for the 2014/15 season.
There is an option to extend the deal for at least one more year complementing the existing partnership which also sees Matchbook.com branding on the roof of the New Road Stand at Brentford’s Griffin Park home, providing a prominent advert on the London Heathrow flight path.
Mark Devlin, Brentford FC Chief Executive, said: “I am delighted that Brentford Football Club has been able to build on our existing relationship with Matchbook.com and welcome them as our Official Shirt Partner for the forthcoming season.
“It is a record sponsorship for the Club and we are grateful for their support. It is a sign of how far Brentford Football Club has progressed over the past few seasons that we can now attract market leading organisations to the Club.
“Matchbook.com and ourselves have ambitious growth aspirations and we look forward to working in partnership with them over the next 12 months and, hopefully, beyond. I would like to thank our former Club Sponsor, Skyex, for their support over the past three seasons”.
Brentford FC and Matchbook.com are providing enormous entertainment value to sports traders, betting enthusiasts and avid football fans and are growing businesses.
Brentford finished fifth in the Championship in 2014/2015, coming close to achieving back to back promotions.
In parallel, Matchbook.com has experienced phenomenal growth in popularity over the last 18 months, and is the leading lowest commission betting exchange site.
Matchbook.com spokesperson Roibeard Long said: “Brentford FC is out-performing competitors in the Championship and that certainly resonates with what we are doing at Matchbook.com. We are aligned with the Brentford FC trajectory and we are very excited with the opportunity to strengthen our partnership with them.
“Value, entertainment, customer engagement and success are central to Brentford FC. These values make them an ideal partner for us and the perfect platform from which to display our brand."