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Club News

BRENTFORD LAUNCH BRANDED BUS CAMPAIGN

31 October 2012

Brentford FC launch branded bus campaign with Sky Sports News Presenter - and Brentford supporter - Natalie Sawyer

Sky Sports News presenter Natalie Sawyer is the star of the 2012/13 Brentford Football Club bus campaign.

Last season, Sam Saunders smiled back at hundreds of thousands of people from the back of three double decker buses.

The campaign proved to be successful and the Club has re-launched it for the new campaign.

This time there will be four buses on the streets of West and South West London on the 65 and 237 routes.

The buses feature three different images – one with Sam Saunders and Farid El Alagui and one with Paul Hayes and Clayton Donaldson.

The flagship bus features Natalie Sawyer, one of the best known faces on Sky Sports News and a long-standing Brentford supporter.

The buses will be out and about until next summer and Bees supporters who use the 65 - which runs from Ealing Broadway to Kingston 24 hours-a-day, and to Chessington at night, past Griffin Park and through Kew, Richmond and Ham – or the 237 – which runs from Hounslow Heath to Shepherd’s Bush through Isleworth, Brentford and Chiswick – may get to ride on a Brentford bus.

Brentford Chief Executive Mark Devlin said: “We ran the bus campaign last year as we wanted to raise awareness about Brentford Football Club in Brentford and the surrounding areas.

“We particularly wanted to tell people about our Family Tickets and the great value Junior tickets.

“The campaign proved to be very successful.

“We heard a lot of anecdotal evidence of people who did not know about value for money football at Griffin Park before seeing our buses.

“As a result, we wanted to do it again for the new season.

“Research we have conducted when running ticket promotions and on social networks has shown there are people in the local area who may not know about the Club, and certainly not about our prices.

“We believe this is a good way to tell them.

“There is an ever-changing demographic in the area and Brentford FC offers a good value family day out.

“There have been discussions about the price of football in recent weeks - it is just £30 for a family of four to come to a game and we know this is one of the best deals in London for family entertainment.

“Both buses run through Brentford, the 65 runs right past the BIAS Stand in Ealing Road, and through areas we are targeting to try and increase the crowds at Griffin Park.

“As we are all aware, the traffic in West London can be terrible at times so we have got ourselves an advert that will be seen by a large number of drivers and pedestrians all over the area.”

Family Tickets are available for all npower League One games at Griffin Park.

It costs just £25 for one adult and two children to sit in the Family Area in The Bill Axbey Stand and just £30 for two adults and two children.

Full details are available via the link below:

www.brentfordfc.co.uk/tickets/family-area/


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