Believe in the Bee is the latest campaign hitting millions of screens across the UK, as Pensionbee build on their impressive efforts to help customers manage their pensions more easily.

The campaign is a special one, featuring the Club as the Pensionbee ‘bee’ culminates its journey across London by swooping in on fans attending a match at the Gtech Community Stadium, and finally ascends towards the sunset to cheers from the Brentford crowd celebrating a goal. 

First Team players Yoane Wissa, Vitaly Janelt and Christian Nørgaard all starred. 

The advert was a culmination of two shoots at the Gtech Community Stadium, firstly at our 3-0 win against Southampton to capture the aerial shots of a matchday, followed several days later with recreated scenes on set with real fans, extras, Pensionbee and Brentford FC staff.

We’re excited to have supported our partner, Pensionbee, and encourage you to read more about what it took to bring the advert to life.