More fans than before are able to attend games at the Gtech Community Stadium following the launch of the new ticket exchange in the summer.

More than double the number of fans are accessing tickets via the ticket exchange when you compare the first three home Premier League games this season to average figures across last season.

So far this season around 700 fans are obtaining tickets via the ticket exchange each game, up from just over 300 fans per match last season.

These figures suggest that the new ticketing platform, introduced in partnership with Ticketmaster Sport in the summer, is delivering for our fans.

Jon Varney, chief executive, said: “It was obvious to see the previous exchange platform could be improved and we needed to find a better solution. The new ticket exchange is intuitive and easier to use – and this is really important to us and our fans as we look to maximise seat occupancy going forward.”

But plenty of tickets available to buy

While we are seeing a significant uplift in fans using the exchange, it is also worth noting that for each home game this season, there have also been many unsold tickets left on the exchange. 

The message to members and season ticket holders is clear - there are tickets available in the run up to and on the day of the game. Keep checking even on matchdays for tickets if you are keen to come to the Gtech.

And for those who are interested in coming to watch Brentford but are not yet a member, then you can sign up here.

Every seat counts policy making an impact

Jon Varney reflected on the roll-out of the new policy: “We are really pleased that there are more tickets being listed on the exchange. Our new ‘every seat counts’ policy is definitely starting to make an impact.

“More fans are listing and more fans are buying on the ticket exchange but there are still tickets available, including many in pairs, and there are still empty seats that we’d like to see used each game. You are playing your part by listing the tickets and we will work hard to tell Bees fans that tickets are readily available.

“What we would also say is, if you can't make the game, the earlier you list your ticket, the more likely it is to be sold.

“As a reminder, the whole purpose of the new policy and the introduction of the new ticket exchange is to pack out the Gtech for every home game. We want to drastically cut the number of empty seats each game and give as many Bees fans as possible the chance to attend. We are making good progress but there is still work to do.”

Policy designed to change habits and increase attendances

Varney continued, “The yellow card element of the policy is not there to punish committed Bees fans, but it is needed to act as a deterrent to avoid seats being left unused and encourage season ticket and premium seat holders to list their tickets if they can’t attend. We will be reasonable with any appeals come the time to renew – it’s not there to catch out loyal fans who attend our games but has been designed to change habits and increase attendance levels.” 

“We’d like to thank fans for their cooperation so far as we roll out the new policy and we will remain committed to ensuring the ‘every seat counts’ policy is administered fairly”

For further information about the club’s new policy, click here, and for guidance on how to use the ticket exchange, click here.