Brentford Football Club and the BFC Community Sports Trust are celebrating the One Game, One Community weeks of action this week.

The npower League One match against Hartlepool United at Griffin Park on Saturday, October 27, has been dedicated to the One Game, One Community weeks of action, organised annually by Kick It Out, football’s equality and inclusion campaign.

This season’s initiative, which runs from 18-29 October 2012, sees football clubs everywhere embrace the inclusive and multi-cultural nature of the English game by holding events involving supporters and players alike.

This weekend provides a platform for fans, players and staff to show their commitment to equality and inclusion in football by wearing One Game, One Community t-shirts, donning campaign badges and stickers, and leading community-based activities.

Brentford’s One Game, One Community Ambassador is striker Clayton Donaldson.

Clayton said: “I am proud to be Brentford Football Club`s Ambassador for the One Game One Community campaign.

“This well established initiative is one we take very seriously at Brentford although it appears to come about naturally if the players who play for this Club and the fans who support this Club are anything to go by.

“I believe everybody associated with Brentford Football Club sets a fine example of how all people regardless of their race, creed, colour or sexuality should work and play alongside one another without fear of prejudice or discrimination, and long may that be the case in football in particular and society in general.”

Lord Herman Ouseley, Chairman of Kick It Out, said: “Kick It Out's One Game, One Community weeks of action is a 12 day initiative shining a light on some of the positive work ‘football people’ are doing, to help make our game accessible to all.

"The belief, held by some in positions of power and resource, that racism in football was no longer a concern to justify ongoing campaigning and educational work, was abruptly exposed, ironically this time last year, as two incidents in the space of a week set the tone for an intense period of activity and scrutiny for Kick It Out which still exists today.

"In light of all of this, there is no basis to suggest that the game is riddled with prejudice, hatred, bigotry and exclusion.

“The majority of players, officials and fans conduct themselves with dignity and respect for others.

“Considerable investment by the authorities, leagues, clubs, fans groups and the Professional Footballers Association (PFA) to educate players, officials and fans has contributed to a measurable year-on-year improvement in combatting discriminatory conduct.

"There is still much to do. That is an undeniable fact.

“However there has been a demonstrable positive response by the Football Association (FA) and the police in taking decisive appropriate action, wherever necessary against perpetrators in addition to the many awareness-raising education programmes.

“Those actions, coupled with strong anti-discrimination leadership among many in the game have generated confidence that football can face up successfully to the ongoing challenges of making the sport genuinely free from inequalities, abuse, harassment and exclusion.

"In this, the 19th year of Kick It Out's existence, we take satisfaction in being able to make a positive contribution, working with partners across the entirety of the game, to make the participation in football as player or spectator an enjoyable experience.

“And to celebrate this, a range of exciting free events have been organised over the coming weeks.

“From the Kick It Out Cup, in conjunction with Powerleague, which scours the country for the best 5-a-side team in the land, to a panel debate on the rise of social media in football and an education event on anti-Semitism in football in Manchester on October 24, the weeks of action demonstrates the scope and scale of work Kick It Out is involved in and offers opportunities for contribution across the UK.

"On behalf of everyone connected to the campaign, I express warm appreciation and huge thanks to fans, funders, partner organisations, ambassadors, volunteers, clubs and players for their demonstrable commitment to help football's image and with its contributions to the creation of a fair and equal society with enhanced community cohesion.

“Let’s hope this year’s weeks of action are the best yet.”

The Club would like to encourage all supporters and community groups to support the day.

[email protected] interested in bringing a community group to Saturday’s match should email Amy Crook on