Image: Billy Grant, Beesotted
Our new barriers in the West Stand and in the away end have stood up to the test in the UEFA Women’s EURO games over the past few weeks.
Barriers have been installed across the West Stand, Block S100 in the South Stand, and a section covering around 1,700 seats which are also in place in the away end to satisfy the authorities’ safe standing licensing criteria.
We now call on all fans, home and away, who will use these areas in the forthcoming games to comply with the following key principles to help ensure that they are a success:
One seat per one ticket holder
Remain in the allocated seating space for your ticket
Do not stand in stair vomitories
Do not stand or sit on rails
Please comply with stewards’ directions
Alan Walsh, Brentford FC Operations Director, said: “It has been great to see the new barriered areas up and running at the UEFA Women’s EURO matches this month.
“It has been a big project to get them installed over the summer with a significant investment made to deliver what will be our safe standing areas.
“We ask for support from fans in these areas to behave responsibly in these areas. It’s important for them to stay in the space allocated to them, not to stand on the barriers or in the aisles and to co-operate with any requests from our stewards.
“Not only will this improve safety, but I am sure will add to what is already a terrific atmosphere at Brentford Community Stadium.
“It is worth underlining that all other areas within the stadium will remain as all-seated and that persistent standing will not be tolerated outside of the safe standing areas as per the licence application.”
Earlier this month, the Government confirmed that Premier League and Championship clubs wishing to introduce licensed safe standing areas at football stadiums will be allowed to do so from the start of the forthcoming 2022/23 season.
We will be amongst the first clubs to join ‘early adopters’ Cardiff City, Chelsea, Manchester City, Manchester United and Tottenham Hotspur in offering licensed standing in designated areas for home and away fans.
The stadiums have been selected following an application process, open to all grounds covered by the all-seater policy, led by the Sports Grounds Safety Authority (SGSA). Strict conditions have needed to be met, including enhanced use of CCTV, additional steward training and fans being strictly limited to ‘one person, one space’.
A report into the trial, published by the Sports Grounds Safety Authority, found that:
Goal celebrations being more orderly with no opportunity for forwards and backwards movement of fans, reducing the risk of fans falling on those around them
Barriers offering stability for people moving up and down aisles and gangways
Latecomers being able to access their seats in the middle of rows more quickly, as others are already standing and have barriers to lean against to allow them to pass
Pockets of overcrowding being easier to identify to security officials, as fans are lined up more clearly
The exit of fans from the stadia is more uniform because the barriers limit spectators’ ability to climb over seats to exit more quickly
Stewards can be put in more locations without risking impacting sight lines
There is no evidence to date that the introduction of licensed standing areas has led to an increase in standing elsewhere in stadia
Bees fans will get their first chance to experience the new sections in action at the Real Betis pre-season friendly match on Saturday 30 July, 3pm kick-off. Tickets are available to buy here.