The Football League has a new Official Soft Drink Partner in the shape of IRN-BRU.

A deal between The Football League and the iconic soft drinks brand, signed at The Bees’ Griffin Park stadium, will see IRN-BRU become the Official Soft Drink Partner of the Sky Bet Championship, League One and League Two for the next three years.

IRN-BRU are currently the Official Soft Drink to the Scottish Professional Football League and have previously been involved in Rugby League and the 2014 Commonwealth games.

The three-year partnership, which will be the biggest sports partnership in IRN-BRU’s history, will kick off during this season’s Play-Offs in May, with Brentford currently sitting one point outside the Sky Bet Championship Play-Offs in seventh.

Adrian Troy, Head of Marketing at A.G. Barr, said: “IRN-BRU has always been a big supporter of football but this landmark deal signals our biggest season yet.

“We’re delighted to be partnering with The Football League to build on the popularity of our brand in England and to share our passion for football with fans and their communities right across the country.”

IRN-BRU join McCoy’s, who are the Official Crisp Partner, in sponsoring the Football League.

Shaun Harvey, Chief Executive of The Football League, said: "We are delighted to be entering into a partnership with a brand that is as well established and popular as IRN-BRU.

“I am sure our clubs will welcome the opportunity to work with a company that has such a successful track record in football sponsorship."

Ben Wright, Commercial Director at The Football League, said: “Having seen the strength and personality of IRN BRU’s activation history, we felt a partnership would deliver the perfect fit, and activation platform, to drive the visibility and engagement of both brands to fans right across the country.”