Brentford Football Club is pleased to announce that CoinJar, the UK-based cryptocurrency exchange, have become a Platinum Partner ahead of our debut Premier League season, which kicks-off against Arsenal this Friday.

As Official Cryptocurrency Partner, the two-year agreement will see CoinJar feature prominently on LED signage across all 19 Premier League home games at the new Brentford Community Stadium, as well as the Club’s media wall.

Established in 2013, CoinJar is one of the longest-running digital currency exchanges in the world. With the surge and popularity of cryptocurrency continuing to rise, CoinJar is the ultimate platform to buy, sell and spend Bitcoin.

Through the partnership, CoinJar has plans to raise fan understanding of cryptocurrency. A new CoinJar Card Mastercard is also set to be unveiled soon, with CoinJar focussed on empowering people to embrace a digital currency future.

Jon Varney, Brentford FC Chief Executive, said: “The success of both CoinJar and Brentford is a result of rigorous data-analysis, thinking differently and strategic planning. For many, Cryptocurrency remains a complex area, so we look forward to working with CoinJar as part of the partnership to help educate our fan base as both parties continue their rise in our respective industries.”

Asher Tan, Chief Executive of CoinJar, added: “As two teams built on data, insights and market fundamentals, we are jointly committed to supporting and championing innovation and growth and look forward to seeing what we can achieve together in the top division of English football.”

CoinJar are no stranger to sports sponsorship, as they’re also partners of Aussie Rules footy premiership-contenders the Melbourne Demons, who coincidentally are enjoying their best season in years.

Asher concludes, “Research suggests that almost 19% of people in Britain already own crypto, and that number is growing by the day. Soon we predict our fan base will be as big as that of the Premier League – and equally as passionate.”

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Like many investments, cryptoassets carry risk. Given the potentially extreme price volatility, the value of cryptoassets may fall rapidly or over time. Cryptoassets are currently unregulated by the FCA, so people buying cryptoassets are unable to access the Financial Services Compensation Scheme or the Financial Ombudsman Service.