Brentford Football Club has signed a partnership deal with British bag brand, Stubble & Co.
As the club’s official luggage partner, Stubble & Co is providing Brentford players with an exclusive collection of bags for team travel and matchday, which were recently worn by the first team to the US for the Premier League Summer Series.
The collection features a selection of Stubble & Co's iconic bags including its best-selling ‘Roll Top’ and ‘Everyday’ backpacks, alongside a brand-new product which is due to launch later this year.
Each piece features a distinctive red lining to match Brentford colours and is made to meet the needs of Brentford players both on home turf and during their travels.
The range was inspired by the club’s ability to challenge the status quo and Stubble & Co’s goal to disrupt the sports luggage category, supplying the team with a range of bags that deliver against the company’s mission to 'Do.More'.
Throughout the upcoming 2023/24 Premier League season, the Brentford first team will proudly wear the Stubble & Co luggage collection. The company will also feature on the club's content and LED screens.
Stubble & Co prides itself on crafting high-quality durable bags that deliver on both style and functionality. Produced using sustainably sourced materials, the bags are designed for you to go anywhere and do everything.
A Certified B Corp® and proud One Percent for the Planet member, Stubble & Co focuses on using its business as a force for good, putting people and the planet first.
Adam Ward, Brentford’s head of partnerships said: “Stubble & Co share similar values to Brentford with its solution-focused approach, commitment to sustainability and its aim to be forward thinking. For the club, the partnership is a natural fit.
“The exclusive collection of luggage provided stress-free travel during the Premier League Summer Series and we look forward to seeing how this partnership develops over the course of the season.”
Ben Watkiss, Stubble & Co’s co-founder said: “We’re super excited to partner with Brentford. We share the club’s values, by always putting the fans and customers first.
"We admire how the club is rewriting the playbook by outthinking, not outspending, to challenge the Premier League’s traditional big teams. The club’s innovative approach to club football inspires us and we’re excited for the season ahead.”