Following our promotion to the Premier League, we have been exploring how we can give our fans a greatly improved retail experience. We’re pleased to announce that we will shortly be moving our retail operation from The Bees Store on Braemar Road to our brand new Bees Superstore, located where Lionel Road South meets Great West Road near Brentford Community Stadium. We are currently in the process of fitting out the Superstore and hope that it will be fully completed and opened in the week leading up to our west London derby against Chelsea on Saturday 16 October.
The Bees Superstore (2,000sqft) has been designed to give our customers a much-improved shopping experience. It’s more than double the size of The current Bees Store, has double the number of replica shirt printing machines (four instead of two) and the number of tills is increasing from four to seven, so that queuing times will be reduced. We have changing rooms fitted within, and it will carry a significantly larger range than the existing Bees Store. It will also be fully accessible to all fans with supporters parking directly outside.
Online purchasers will also benefit from our upgrade, as the entire top floor of the Superstore will provide additional warehousing and online retail fulfilment facilities. These will help the Club to improve service levels to our fans.
REPLICA KIT UPDATE
We are also pleased to announce that our 2021/22 home, away & third kits will be back in stock in all sizes from early October, an update will confirm once we have taken delivery. Bees fans will be able to purchase these kits either online or at the Bees Superstore. Priced at £49 for adults and £38 for juniors, fans will also have the chance to personalise their shirts with Premier League letters and numbers as well as the Premier League sleeve badge. Due to unprecedented demand, two further orders for the kits are due to arrive at the end of November and early December.
Our Umbro x Brentford Winter Range consisting of hoodies, tracksuits and more will be exclusively available from The Bees Superstore once it is open. We also have the new and exciting Heritage and Babywear ranges arriving soon that will be available in-store and online. Our 1889 Collection, Retro Shirts and New Era Caps have been consistent bestsellers with fans and will be back in stock shortly.