BEE THE CHANGE
Brentford kicks-off its three year strategy to put inclusion at the heart of all we do.
As Brentford start its first season in the Premier League, we will also be kicking off a new era of inclusion at the club. Much has been said in recent years about the clubs ambitions around equality, diversity and inclusion, but with this new season we will also committing ourselves to a new three year strategy. This three year strategy will guide the club over three seasons towards our ambition of inclusion being at the heart of everything we do.
Our two key objectives throughout this strategy will be to lead the way and to diversify our fan base. By leading the way we mean being the best we can be around inclusion in every area of the club. By diversifying the fan base we mean that we want our fans to look like the communities we come from. This isn’t about losing our current fans, we want to include them even more, it’s about bringing people in who might not have come to our stadium in the past.
In this first season we will build our foundations, doing all of the things that an inclusive club should, like training our staff, stewards and players, making sure our recruitment is inclusive and making sure our stadium is welcoming for everyone. So far this season we have engaged with the local Polish community in Ealing, invited some of our local Jewish community to the stadium and supported a local community club to encourage Asian girls to take up the game. We have also been giving our teams regular EDI discussion sessions, so they are on board with us.
In season two we will make sure our work is driven by data and not opinion. We will be asking our staff, supporters and communities about their views and their diversity to data about how diverse and inclusive we currently are, so we can set ourselves targets to be better. Only when we know where we currently are and have ambitions to aim for can we truly say we are making progress.
This data will enable is to focus on key areas where the data leads us.
In season three, we hope to have embedded inclusion into every department of the club with all club staff, on and off-field having individual responsibility for EDI in their area. We will also be publishing an annual EDI report, being transparent about how much progress we have made, every season.
We wont be doing this along though, throughout this time we will be committed to all of the pledges in The FA’s Diversity Code and to achieving all three levels of The Premier League’s Equality, Diversity and Inclusion Standard, the benchmark certification for professional clubs.
We will achieve all of the above through four key ways of working. We will work with expert partners, like Kick It Out, we will reach out to and understand our local communities, we will empower our assets (like our players and stadium) and we will work with our fans. We are excited about this journey, and we hope you will come on it with us.